advice columnist

An advice column is a column in a question and answer format. Typically, a (usually anonymous) reader writes to the media outlet with a problem in the form of a question, and the media outlet provides an answer or response. The responses are written by an advice columnist (colloquially known in British English as an agony aunt, or agony uncle if the columnist is male). An advice columnist is someone who gives advice to people who send in problems to the media outlet. The image presented was originally of an older woman dispensing comforting advice and maternal wisdom, hence the name "aunt". Sometimes the author is in fact a composite or a team: Marjorie Proops's name appeared (with photo) long after she retired. The nominal writer may be a pseudonym, or in effect a brand name; the accompan...