sports tourism

Sports tourism refers to travel which involves either observing or participating in a sporting event while staying apart from the tourists' usual environment. Sport tourism is one of the fastest-growing sectors of the global travel industry and equates to $7.68 billion. Travellers attending sports tournaments, races, and other events – either as a participant or spectator – generate significant economic benefits to households, businesses, and governments alike and represent a critical driver of the overall economy”. Destinations leverage major events to boost visibility, ramp up infrastructure, and attract visitors beyond the events themselves. This effective combination of brand exposure, financial benefits, and fan enthusiasm fuels the industry’s growth.