beauty YouTuber

A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands. Many beauty YouTubers also play a significant role in setting beauty trends, influencing, consumer behavior, and collaborating with major brands. As the beauty community on YouTube grew, it gave rise to influencers who used their platforms to launch personal product lines, advocate for inclusivity, and shape the standards of digital beauty culture.