sonidero

In Mexican popular culture, a sonidero is a disc jockey, engineer or entertainer that plays recorded music in public, mainly cumbia, salsa, guaracha and their subgenres. The term includes professionals, semiprofessionals and amateur audio, light and video equipment owners (the sonido) used to organize or participate in public dancing events (also called sonidero events) and all the communities behind this urban culture, the sonidero movement. Some of its distinctive features are the reproduction of recorded music from Latin genres such as cumbia, salsa, bachata and guaracha, over which the sonidero sends shout-outs and messages to the public simultaneously with the music playing. The advertising and identity of the sounds have their own aesthetic, which is used to announce events permanent...