pickup artist

Pickup artists (PUAs) are a group of predominantly heterosexual men whose goal is to seduce women using psychological manipulation referred to as "game". PUAs often refer to themselves as the seduction community or the pickup community. The rise of "seduction science", "game", or "studied charisma" has been attributed to modern forms of dating and social norms between sexes which have developed from a perceived increase in the equality of women in Western society and changes to traditional gender roles. Commentators in the media have described "game" as harassing, as well as sexist or misogynistic.