celebrity endorser

Celebrity branding, also called celebrity endorsement, is a marketing approach where a well-known person is used to promote a product, service, or cause. The idea is that the positive image of the celebrity transfers to the brand, which can increase public attention and trust. This type of marketing appears in areas such as sports, fashion, entertainment, and technology. Nonprofit groups also use celebrities to draw attention to social issues. The impact of celebrity branding often depends on how well the celebrity’s image matches the product and how authentic the connection appears to audiences.