media consultant

A media consultant is a marketing agent or public relations executive that is hired by businesses, individuals, NGOs' or political candidates to maintain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual, and prepare subjects for interviews with the media. In politics, media consultants might also create advertisement campaigns to communicate key messages to voters. A personal media coach is a type of media consultant that focuses more specifically on someone likely to be interviewed by the media, such as a book author, political candidate, corporate officer, or spokesperson. This might include recommendations on what to say, techniques for dealing with difficult questions, delivery of ans...