sports information director

A sports information director is a type of public relations worker who provides statistics, team, and player notes, as well as other information about a college or university's sports teams to the news media and public. Abbreviated as "SID," sports information directors often have varying titles, such as media relations director, director of athletics communications, and communications director. SIDs are generally responsible for a number of external publicity efforts by an athletics department. This ranges from updating and maintaining the content on the school's athletics website and social media accounts to statistics management to historical records keeping. SIDs also are often responsible for the production of official publications, most notably media guides, game notes and game progr...